This is a story about Google terminating YouTube partner channels and videos, sometimes due to copyright strikes that turn out to be false, and sometimes for no reason given. This is also a story about how Google took down two YouTube videos on my partner channel, representing nearly 1 million channel views and real revenue lost, after they changed their ToS without notifying me. It’s a story about how I couldn’t get in contact with a human at Google even after earning them thousands of dollars in advertising revenue. And lastly, it’s a story of the software I wrote to protect my videos from being taken down in the future.
Before I start on what Google could stand to improve, I want to make it clear that I really like their products. I’ve been using Gmail since it was still in beta, and I used Google Docs all throughout college. YouTube is a fantastic place to share video content for so many reasons, and I’ve been lucky enough to be able to post videos which millions of people have enjoyed since 2011.
That being said, Google automatically flagged and deleted some of my videos, and they gave me no way to solve the issue or make it right. Their customer service does not exist, and their appeals process is entirely ineffective.
After doing more research, I discovered that my situation is not isolated - Google regularly deletes people’s YouTube videos (and even entire YouTube channels), and even if you are YouTube partner (i.e. you make money on YouTube), there is usually no recourse.
- Google deletes YouTube videos and partner channels
- Ongoing case studies
- Google removed my YouTube videos too
- Introducing OwnVideo
Google deletes YouTube videos and partner channels.
Google deletes YouTube content that receive copyright takedown notices, without checking to see if the notices are legitimate, and they do it often. The following case studies will reveal some of the damage YouTube has done to its community of creators through their unjust removal of video content. The case studies will also illustrate the inadequacy of YouTube’s copyright claim system and customer support. It’s gotten so bad that Google has even taken down their own YouTube videos due to clearly fraudulent copyright claims. I wish I were joking. Please join me as we look at all of the content creators that have had their YouTube videos deleted.
Case Study 1: I Hate Everything
One of the more high-profile cases of wrongful content takedown was a YouTube content creator named “I Hate Everything” who produces critical reviews of movies and TV shows, and has 700,000 followers and over 70,000,000 video views. After a false copyright claim was levied on one of his videos, YouTube determined that his entire partner channel was comprised of “untargeted, unwanted, or repetitive videos”, so YouTube removed his entire channel and all his videos indefinitely. In a few of his own words:
If I wasn’t able to cause such a loud noise about this, my channel would have remained suspended. If this happened to me a year and a half ago when my channel was tiny, I would have been done. But I had to waste my time, actively go out of my way in a cry for help to save my portfolio of work I’ve been building for years.
In many more of his own (sometimes profane) words, here is the video he posted about it (NSFW):
For what it’s worth, at one point he had one of his videos taken down due to a false copyright claim too.
Case Study 2: Nostalgia Critic
On January 5, 2016, Doug Walker, more commonly known online as “The Nostalgia Crigic”, received an email from YouTube that monetization had been disabled for his account due to a copyright strike from Studio Ghibli. The copyright strike was levied against his video review of the movie “My Neighbor Totoro”, which is non-copyright-infringing under United States Fair Use law.
Monetization is a privilege on YouTube that allows a video creator to receive a portion of the revenue YouTube generates by running ads on their video. By disabling monetization on Doug Walker’s channel, it meant that Doug was no longer making money from his full-time job of producing online entertainment.
Doug Walker qualifies for YouTube email support because his channel is watched an average of over 160 viewer-hours per day (15k hours per 90 days). So he emailed YouTube to ask why this copyright strike disabled his entire channel’s monetization privilege, when previous copyright strikes had only affected the video containing the alleged copyright infringement.
After contacting support on January 5th (support claims that they respond within 24 hours), Doug Walker waited 3 weeks for a response, all the while not making any money from his entire YouTube channel. Finally on January 28th, he posted a video titled “What The Hell YouTube” where he shared that YouTube was not responding to his support request and that they had cut off his revenue stream.
Within 4 hours after Doug aired his video “What The Hell YouTube”, YouTube decided to restore monetization on his channel.
The next day, Doug posted a video titled “What The Hell YouTube? Part 2” about how his channel was back to normal, but that he believes his experience underscores a bigger problem with YouTube’s support process. In the video, Doug argues that there needs to be a big change in how YouTube treats its content creators:
Any channel can still be hit. It doesn’t matter what size. They can have their monetization taken away, they can be suspended, they can have their whole entire channel deleted, and you don’t have to be given a reason. This is still going on. With so many people that have come out before us and after us and the more attention we are getting to the people who are being treated unfairly with this process, we really don’t want to see this as “Well, we’re done, that’s the end of that.” We very much want to see this as the start. The start of some sort of big change going on, the start of dialogue, the start of changing these problems, getting them fixed. […] We did lose a good chunk of money but we’re going to be okay.
Doug has a lot of optimism that these problems with YouTube are fixable, but I would argue that until there is a competitor to YouTube (i.e. a video site that supports free uploads and video monetization), YouTube has no reason to improve their service because there is nowhere else to go. (As of yesterday, it looks like Amazon is launching a video monetization service to compete with Youtube, so I am curious to see if that ends up filling the niche.)
Case Study 3: TotalBiscuit, The Cynical Brit
In another high profile case, a video game reviewer named “TotalBiscuit, The Cynical Brit” (2,000,000 subscribers, 700,000,000 views) had one of his videos taken down by a game studio because he gave the game an unfavorable review. He talks about how the way YouTube handles copyright claims leads to legitimate content being taken down and content creators’ channels being deleted without recourse:
TotalBiscuit’s case also sets the scary precedent that game developers are allowed to delete unfavorable reviews of their games from YouTube, while leaving up the favorable ones to be viewed.
Case Studies 4 through 12: Various Other Channels
It isn’t just the big channels that are losing control over their content. Many, many YouTube channels are being falsely targeted by Google for community and copyright violations, and consequently getting their monetization privileges disabled and sometimes their videos and channels deleted:
The channel “Ethan and Halla” received a copyright strike from a larger YouTube channel after they gave an unfavorable review of one of the channel’s videos.
The channel “Alternate History Hub” had their revenue disabled for a reason not disclosed by YouTube.
The channel “RiceGum” was torn down by YouTube for an undisclosed reason after he made enemies with a celebrity on Twitter.
The channel “Your Movie Sucks” has had monetization disabled on many of their video reviews due to false copyright claims.
The channel “WatchMojo” was taken down for a period of 21 hours due to false copyright claims, and had to launch an online campaign to bring it back. They don’t really seem to care that YouTube took their channel down, but I guess since they are a company they don’t have as much of a personal attachment to their channel, so what matters to them is that they are making money again.
The channel “Chibi Reviews” had their monetization disabled due to false copyright claims on videos that had no copyrighted content in them whatsoever. Their issue wasn’t even a matter of fair use, it was just them talking about a television show and then receiving a copyright takedown notice.
The channel “Eli the Computer Guy” had a community guideline strike upheld a few months ago for a video he posted 2.5 years ago. He lost the ability to upload videos longer than 15 minutes for a period of 6 months, and he also lost the ability to do live streams on YouTube.
The channel “Bobsheaux” had a false copyright strike applied to his channel, resulting in no longer being able to upload videos longer than 15 minutes, which is most of his review content. He is now moving to a new video sharing service called ZippCast.
Jim Sterling’s channel has had so many false copyright claims on his videos that he now uses a technique called “copyright deadlock” to prevent publishers from running ads on his videos. The “copyright deadlock” technique involves Jim Sterling using segments from more than one publisher in his videos, so that no single publisher has the ability to run advertisements against his videos. This is how he currently keeps his YouTube channel ad-free.
These are just some of the channels that have won the fight to regain control of their content. Many channels, especially the smaller ones, have not been so lucky and have lost their content and sometimes their entire YouTube channels.
In all of these cases YouTube’s automated emails are unapologetic, and YouTube’s customer support is nonexistant.
Ongoing Case Studies
In light of all the recent channel and video deletions, I’ve decided to add this section, which is a reverse chronological list of the new damage Google’s copyright system is causing to its users:
10/23/2016: SRBros YouTube channel gets blackmailed into either paying $1000 to Pakistani scammers or getting their channel terminated by false strikes. They didn’t pay the ransom, so the scammers removed all their YouTube videos and terminated their YouTube channel by submitting false copyright strikes. At no point was there any human involvemement from YouTube.
10/21/2016: Google deletes YouTube user DoctorGTA’s parody video about the Samsung Galaxy Note 7 and revokes his live streaming privileges due to a copyright claim by Samsung. As many users from Hacker News point out, there is no legitimate basis for the copyright claim whatsoever.
9/9/2016: Google deletes developer Zeno Popovici’s Chrome extension. Google does not cite any specific trademark violation, and says that there is nothing they nor the developer can do unless the 3rd party retracts their infringement complaint.
7/15/2016: Google deletes artist Dennis Cooper’s blog and his primary Gmail address, along with a decade of his artwork. Google gives no reason for why they deleted it, and does not allow any appeal of their decision.
5/30/2016: A small YouTuber gets a copyright claim on his video for using a piece of stock music that he purchased the license to use. Even if you purchase licenses to the content in your YouTube videos, your videos are still at risk for being taken down due to using “unlicensed content”, since no human is involved to verify that you actually own the license.
5/25/2016: Ethan and Hila received a copyright claim and are now being sued by Matt Hoss for a video that is very obviously fair use. As a result of receiving the false copyright claim, YouTube suspended their account. In the comments on Ethan and Hila’s video, Charles Walton chimes in saying that his money is being stolen due to a false copyright claim on his video of a gorilla at the zoo. In the Reddit comments, user TheSystem_IsDown writes that a record label has applied a copyright infringement notice to his video containing nothing but the Shephard Tone, an acoustical illusion that is not copyrightable. YouTube has allowed the record label to steal hundreds of dollars in video profits so far.
In the next section I will talk about how Google removed my videos due to what they believed was a ToS breach. Since Google didn’t care to let me speak with them, I will argue here instead that I never broke the YouTube Terms of Service that I agreed to, and that Google deleted my videos unfairly.
Google removed my YouTube videos too.
Before we dive into the story, I would like to fill you in with a brief background of my YouTube video career. Right around Christmas 2010 I began a YouTube channel called “MusicalWolfe”, and began uploading music that I created. It was virtual orchestrated music, so I would use virtual instruments like pianos, violins, horns, and stuff to create some neat music.
Some time in 2011, Notch (the lead developer for the popular game Minecraft) released a method of making music in Minecraft using a new feature called “Note Blocks”, so I started posting some of my Minecraft “Note Block Songs”. They became more popular than I could ever imagine, and so I started doing popular tunes like the Pokemon Battle Theme, the credits song from the game Portal 2, the Star Wars opening theme, and more, all created in Minecraft. I had found a niche on YouTube that I was good at.
2011, channel blows up!
I kept on posting Minecraft videos, and by June 2011 I had reached my 1 millionth view. Soon afterwards the video firm Machinima, Inc. came forward and offered me a partnership deal so I could begin making money from my YouTube videos. I signed a 2-year contract with them and kept producing content. I was in my first year of college, and on YouTube I had some fans and was making decent money! This would continue for a few years while Minecraft music was fresh, popular and exciting.
May 28 2015, videos deleted
In May 2015, I received an email from YouTube stating that one of my videos had been deleted:
One or more of your videos was removed by the YouTube team for violating our community guidelines. We removed the following videos from YouTube:
Minecraft Noteblocks - Portal 2 Song (“Want You Gone” Ending)
Misleading descriptions, tags, titles, or thumbnails designed to increase views are not allowed. Tags should only be placed in the appropriate tag section and not in the description. It’s also not okay to post large amounts of untargeted, unwanted, or repetitive content, including comments and private messages. You can watch this video to learn more about our policy and how to appeal this decision.
I checked the video and it had roughly 700k views before its deletion. A few minutes afterwards, a second one of my videos was deleted (one of my songs with about 150k views).
It didn’t take me long to figure out that both deletions were due to the use of keywords in my video descriptions, which has been a common practice since 2005. There was no guideline I remembered that said this was against the rules. It turns out that I was correct - Google added the guideline against using keywords in descriptions in 2014, then in 2015 they decided to enforce that rule, and they reached back and removed two of my videos from 2011 with nearly 1 million combined views.
Keep in mind that all keywords I used were relevant, I wasn’t trying to steal traffic by including bogus tags. My Portal 2 Minecraft Note Block video had keywords like “MusicalWolfe, Musical Wolf, Portal 2, Minecraft, Note Blocks, Noteblocks, Song”, so I wasn’t doing anything misleading (“MusicalWolfe” is my channel name).
My channel is partnered through a company called Machinima, Inc, which theoretically offers some benefits over being partnered directly with YouTube, and one of those is a staff to bounce ideas off of and get support for my YouTube channel. I started out by looking through Machinima’s Knowledge Base and realized I was not the only one with their videos being taken down due to the once-common practice of using keywords in video descriptions.
Machinima had a dedicated article for YouTube partners whose videos were being taken down because YouTube changed their rules about keywords, aka “tags”. Because the support desk article is only available to Machinima partners, I will include the entire article here:
YouTube’s New Metadata Policy: How To Avoid Having Your Videos Removed!
YouTube recently revised their metadata policy here:
Metadata refers to any and all additional information provided on a video. This includes the title, description, tags, annotations, and thumbnail. The reason we have metadata is so that you can add additional contextual information to your videos. Please do not use these features to game or trick our search algorithms. All metadata should be representative of the content contained in your video. Among other things, metadata added in an attempt to game search algorithms will lead to the removal of your video and a strike against your account.
Please select a reasonable number of tags that most closely reflect your video content. Please also only add tags to the tag section of your metadata. Adding additional tags to the description of your video may constitute spam and can result in the removal of your video.
What this means for you as a creator is that if your video’s metadata does not comply with their policy, it can be removed. You may be eligible to appeal for it to be reinstated, but wouldn’t it be better to avoid having it taken down in the first place?
In order to do that you’ll have to edit your video’s description to remove any tags you may have included. This was once a common YouTube practice but is no longer allowed. If you have a large number of videos and you’d like to edit all the descriptions at once, please follow the instructions in the PDF below.
Should any of your videos get removed for this reason, please follow the instructions here to appeal the decision.
The most important part of this KB article is “This was once a common YouTube practice but is no longer allowed.” What that means is that Machinima is aware that YouTube changed their ToS to make a commonly used white-hat SEO practice against the rules, and that many YouTube partners are finding their old videos deleted for violating the new rules. The most obvious way to get a video reinstated (and what Machinima’s article recommended) is to file a takedown appeal, so that’s what I did.
Early June 2015, video takedown appeal submitted
A few days after I received the video takedown notice, I submitted appeals for both videos. I was prepared to wait a while for YouTube to sort it out (I was expecting several weeks). I was prepared for a “Yes, your videos are reinstated” response, and I was also prepared for a “Sorry, your videos will not be reinstated” response. I was not prepared for the process to fail entirely.
June 24, 2015 (3 weeks after appeal), posted on YouTube Help Forum
Three weeks after I submitted the video appeals I posted on the forums (the only way to contact YouTube support) to ask what their status was:
Two of my videos were removed from YouTube on May 28 because Google believed they violated community guidelines. I began the appeals process on one of them shortly thereafter, and it’s been 3 weeks with no update on whether it has been approved or denied. From what I’ve read online, the appeals process usually takes 2 weeks at most. How can I check whether my appeals have been approved or denied?
Among the responses, one user said 7-10 business days was the norm for a video appeal response, but some reviews have taken “much longer”. Another user pointed out a section of the YouTube Creator Playbook on Page 41 that said “Adding additional tags to the description of your video constitutes spam and may result in the removal of your video”. I didn’t add any additional tags to my video description though - I only added the ones that were already attached to the tags section of the video, and furthermore all the tags were relevant to the video. After a few back-and-forth replies on the forum I realized that I wasn’t going to get any clean answers and there would be no way to talk with a YouTube support agent, so I ended up abandoning the thread.
October 15, 2015 (4 months after appeal), support ticket sent to Machinima
After waiting three more months for a reply to my takedown appeal, I figured the appeal was probably abandoned by YouTube and I would need to poke at someone to finally get a reply. Knowing that there was no way to contact Google, I contacted Machinima, the video firm that represents my YouTube channel. I asked them the following:
Dear Machinima Support,
In May 2015, YouTube removed two of my high-view videos from 2011 without giving me a chance to figure out what was wrong with them or fix them. The affected videos are:
- “Minecraft Noteblocks - Portal 2 Song (“Want You Gone” Ending)” - published 2011, 727,000 views
- “Winter Wrap Up Orchestrated (Chill Remix) - My Little Pony: Friendship is Magic” - published 2011, 170,000 views
The reason YouTube gave was: “Tags should only be placed in the appropriate tag section and not in the description.”
I suspect that the videos were removed because the community guidelines were changed recently to disallow the use of relevant tags in the video description, and the old video descriptions didn’t satisfy the new guidelines. In any case, I filed appeals for both takedowns in May 2015. I read online that YouTube can take a long time to confirm or reject appeals, but it’s been 5 months and the appeals have neither been confirmed nor rejected.
In any case, it’s not okay for YouTube to just remove my high-view-count videos from 4 years ago without giving me any chance to make it right.
How can I get these almost 1 million views back on my channel? I am doing my best to follow the YouTube ToS, and I’m not willing to accept that they are just gone permanently due to me not paying good enough attention to YouTube’s ToS changes over the years. One would think that since I am a paying customer (50% of my ad revenue) that YouTube would be able to provide email/phone support, but I can’t find any way to contact them.
How can I get a real human at YouTube to review my situation and realize that my videos aren’t spam?
The same day, I received a response from Machinima support representative Maria:
YouTube recently revised their policies regarding metadata (titles, tags and descriptions).
For instructions on how to appeal videos removed for this reason, read the following Help Desk article:
Of course, my problem was that I already filed the appeal and YouTube did not respond, so I replied:
Thank you very much for that link - it’s good to know I’m not the only one!
According to the appeals form, YouTube was supposed to email me with their decision on my appeals. Because it’s been five months now since the appeals, and to the best of my knowledge the appeals haven’t been approved nor rejected, how can I get YouTube to finally make a decision?
To which Maria responded:
If you already appealed those videos, you have to wait for YouTube to revise it and approve it (if approved). As an advice, avoid to appeal more than once as it may affect the process, YouTube has been very strick lately about this matter. For now, what it’s left to do is wait for an e-mail from YouTube.
Got it. YouTube just takes a long time to respond to their appeals. So I waited a while longer.
January 24, 2016 (8 months after appeal), another support ticket sent to Machinima
My videos have been gone for 8 months, not showing up on the internet and not making any revenue. I decide to contact Machinima again, as to me, 8 months with no response means that there is zero chance YouTube is still working on my appeal.
In retrospect I probably could have kept my composure better in the first message, but here is the support thread in its entirety:
Me (Jan 24, 2016):
It’s been 8 months now and no response from Google whatsoever to my appeals on these 2 videos. I am really frustrated and I am legitimately considering deleting my YouTube account and moving to Vimeo, where they won’t randomly delete my videos.
I can’t keep making YouTube videos if there’s a chance they will be removed without any recourse. What can I do from here?
Carlos (Machinima Support Agent) (Jan 25, 2015):
Unfortunately if YouTube believe that his monetization program is being affected, they will delete the videos without any warnings, but they should not take too long to respond.
Me (Jan 25, 2016):
Thank you Carlos, but what I’m asking is how do I get YouTube to respond to my appeal instead of continuing to ignore it?
Carlos (Jan 26, 2016):
I understand, but there’s not way to hurry up YouTube, or obligate them to answer your emails
Me (Jan 26, 2016):
As you know, YouTube has no way of contacting them directly for support. Machinima has direct ties to YouTube, so I was hoping you would be able to find someone who can get YouTube to provide some response to this situation, or to finally review my appeal. I’ve paid a lot of money to Machinima over the years in the form of ad commissions, and I feel like this is the only time I’ve really needed you guys for help.
I would appreciate it if you escalated this case to someone at Machinima who is in direct contact with YouTube. This seems like it would be a relatively simple issue to solve as soon as anyone gets the attention of a live person at YouTube. Help with navigating the YouTube bureaucracy was the reason I signed up with Machinima in the first place, so if you guys can no longer help with that then I feel like there is not really any reason for my YouTube channel to be partnered with Machinima anymore.
I have been waiting a very long time, and I am ready for something to happen.
Carlos (Jan 29, 2016):
YouTube doesn’t allow us to inquire in procedures that has to be dealt with you directly
At this point Carlos closed my ticket as “solved”.
Me (Jan 29, 2016), in a new ticket:
Okay, how do I get YouTube to deal with me directly?
You need to contact his support
Carlos closes my ticket and marks it as solved.
Me (Feb 9, 2016), in a new ticket:
Thank you Carlos, but it’s been 8 months since I submitted my appeal to YouTube and I have gotten no response from them whatsoever, so there is no reason to believe that a response is forthcoming. I have already followed all of the steps in the article that you linked. That is why I am now reaching out to Machinima Support to help get me in contact with someone at YouTube who can review my appeal and provide some sort of response. Opening this line of communication shouldn’t be very hard for someone working at Machinima to do.
Carlos (Feb 10, 2016):
Unfortunately we cannot assist, negotiate, or tell YouTube in what case they need to work
Carlos closes my ticket and marks it as solved.
Me (Feb 14, 2016), in a new ticket:
I can’t quite believe that there is nobody at Machinima who can help me with this issue, because I know that some of Machinima’s employees are in direct contact with YouTube, and it is Machinima’s job to be the go-between for its partner channels and YouTube.
I would like to get a second opinion from a higher tier of support. If they also cannot help me get in contact with YouTube or adequately explain why they are unable to, I will consider cancelling my Machinima partnership.
Carlos (Feb 15, 2016):
We cannot assist any further, I have provided the information and this ticket will be closed
Please contact us 6 months (or less) before the end of your current term to discuss contract options.
Carlos closes my ticket and marks it as solved.
At this point it seems clear that Machinima is not willing to contact YouTube on my behalf, so I begin discussing the cancellation of my contract.
Me (Feb 16, 2016), in a new ticket:
Thank you Carlos - I forgot about the contract. As it turns out it expired years ago, so it shouldn’t get in our way.
I would like to unlink my YouTube account from Machinima now, because I’m not ready to sign a new contract. Can you please help me with that?
Carlos (Feb 17, 2016):
Thank you for letting us know you’d like to discuss the terms of your contract. We have taken note of your request and a representative from our contract department will contact you soon.
Two weeks later (Mar 3, 2016) I received a message from Madeline at Machinima’s retention department:
My name is Madeline, nice to e-meet you! I work in Machinima’s retention department. Thank you for being one of our awesome partners! I can help you with any concerns regarding your contract with us.
You’ve been on a (REDACTED) contract for quite some time. I’d like to help transition you to (REDACTED) for a 2-year term, effective March 1, 2016!
Attached please find a copy of our network benefits.
Please let us know your thoughts on this.
I tell Madeline why I am cancelling my Machinima partnership (Mar 5, 2016):
The reason I am quitting Machinima is that Machinima is unable to help me solve a problem I ran into that makes it so that my future YouTube videos are liable to be deleted. In 2015 YouTube deleted two of my videos from 2011 for “misleading metadata” (though I never edited the metadata since they were uploaded), erasing about 900,000 views from my channel, and when I filed an appeal it was completely ignored for 9 months (neither accepted nor rejected). I can’t make new videos knowing that my old videos may get deleted after 4 years, lots of views, and new YouTube policy changes.
YouTube provides no way to contact them, so I asked Carlos from Machinima to help me get in contact with someone from YouTube so that they would be able to finally either accept or reject my video appeals. Carlos assured me that Machinima is unable to “assist, negotiate, or tell” YouTube anything about reviewing my appeal. We talked about this issue on Zendesk in support ticket numbers 147424, 151775, 152385, 152429, 152670, 152790, and 153422.
Carlos was adamant that nobody at Machinima could help me with this issue, and furthermore that nobody there could get me in contact with a representative at YouTube, basically that my videos are gone permanently and I am completely out of luck. Maybe you have a different take on the issue though? If we can get this resolved, I would like to discuss renewing my Machinima contract. Otherwise there is not much point in posting on YouTube anymore.
(Mar 7, 2016): Madeline says she’s looking for answers and to stay tuned.
Madeline (Mar 8, 2016):
Just following up, we have reached out to a representative at YouTube to find out more information and to see if we can restore the videos.
I reply and thank her for the follow up.
Madeline (Mar 9, 2016):
Great news - heard back from our YouTube representative and the videos have been reinstated!
At this time, please remove your tags from the description section of your video. Two instances of the same tags can lead to videos being deleted for “misleading metadata.”
Here is a with more information: https://www.youtube.com/watch?v=QTUPkidackw
Feel free to reach out if you have any questions! Also, let me know if you are ready to resume the conversation regarding your contract.
Success! My videos are finally back up! It’s been 10 months and my videos are finally back, with no thanks to Google or their support, but with help from Machinima’s retention department after I threaten to cancel my contract.
I immediately edit my video descriptions to make them compliant with YouTube’s new ToS.
The rest of the conversation between me and Madeline is about a future Machinima contract, which I understand is retention’s job, but it’s not something I’m quite as enthusiastic about.
(Mar 30, 2016): Madeline reminds me that the 2-year contract offer is still available
Me (Apr 3, 2016):
Since I was only able to get support from Machinima’s retention department last time when I needed it (thank you again for the help by the way!), I am hesitant to sign a new contract that has a minimum term. Also, I am considering changing up my online brand strategy considerably sometime within the next few months, which may have a potentially large effect on my YouTube channel, so I would appreciate the time to wait and see what happens.
If at that time I do choose to continue with Machinima, what RPM (revenue per thousand views) will I generally be able to expect?
(Apr 4, 2016): Madeline emails me some information about the payment model for new Machinima contracts, and offers me a new 1-year contract.
Me (Apr 13, 2016):
Madeline, I want to thank you again for your work in getting my videos reinstated. I can’t commit to signing a new contract at the current moment, but I will contact you with my decision soon.
April 13, 2016, deciding what to do with my YouTube channel
Now I get to decide what to do with my YouTube channel. Should I just keep uploading content and hope that I never need to contact the nonexistant YouTube support or the disorganized Machinima support again? It’s likely a risk I have to take if I want to keep earning money for my videos online.
But I have always been one to do something differently when things aren’t working well, plus I feel like at this point I would prefer the closure of withdrawing Google’s license to use my video content. I could always move my channel to Vimeo and pony up $60/year to have them host my video (I hear they have customer support issues as well, but at least they have an email contact). But instead, I am going to try an experiment.
I’m usually better at programming when I’m up against a challenging circumstance, so I started developing an open source project called OwnVideo that lets web developers host their own video pages on their own website.
Here’s a short technical summary of its features:
OwnVideo is a Jekyll static site generator theme that lets you host your own videos on your own website. What this means is that you become your own video provider. It includes a video transcode script that lets your users watch your videos in a multitude of resolutions. It lets users subscribe by email to get notified when you post new videos. It includes social network sharing and full playlist support, and through Disqus, it allows users to like and comment on the videos. It lets you host your video content on server separate from the site’s code, so you can pick your favorite bandwidth provider like Amazon S3, Google Cloud Storage, etc. to host your videos for you (and if you end up not liking your provider you can change seamlessly with no downtime).
I believe that OwnVideo is an important experiment in letting users retake control of their video content and in helping make the internet more decentralized, as it was originally designed. It’s my intent that if OwnVideo is successful, its open source code can be extended to create something more user-friendly so that anybody can host their own video online even if they are not a web developer.
Starting today I plan to use OwnVideo to self-host my video channel at MusicalWolfe.com, liberating it from Google and YouTube entirely (but not Google Search, hopefully!)
Here’s how my experiment will go down:
- Using my open source OwnVideo software, I plan to move all of my videos from YouTube to MusicalWolfe.com, effectively migrating my channel off of YouTube.
- I will make a post on my YouTube channel that informs my subscribers that my channel is moving, link to this article so they know why, and link to the new channel location at MusicalWolfe.com so they know where it went.
- I will mark all of my current YouTube videos as Unlisted, so they will no longer show up in search, no longer contribute revenue to YouTube, and so my new channel will have some semblance of a chance at SEO. I am choosing to mark as unlisted rather than private or deleted, because this means that existing video links and embeds on the internet won’t break.
I will be curious to see how many users follow this transition, and how many of them choose not to venture beyond YouTube.
I know that by closing my partner channel and migrating my videos off of YouTube I will be losing a whole lot of benefits. I will lose being able to share my videos for free, and instead I will be paying for hosting. I will lose the traffic that YouTube gives my videos via their Suggested Videos sidebar along the right hand side of every video. I will lose YouTube’s rock-solid adaptive video delivery network that eliminates video buffering on even very slow connections. I will lose YouTube’s AdSense ads that earned me enough money to replace my side job during high school and college (I can’t use AdSense in good faith on the new site, though if it gets some traffic I’ll look into alternative ad providers).
At this point it’s less about getting as many people possible to see my videos (though I hope many of them will follow me to my new channel!), and more about sending a message that YouTube’s current state is unacceptable, and that even though they have a monopoly on monetized online video, that doesn’t mean that they can delete my videos, ignore my attempts to contact them, and expect me to continue using their service. Many content creators don’t have the opportunity to switch from YouTube to a different video host, but I do and it feels great to take it. I’m looking forward to overcoming the technical hurdles of hosting my own video site.
If you are curious about what kinds of videos I make, I’ll be hanging out at my own self-hosted video channel at MusicalWolfe.com.
Google, please fix YouTube.
P.S. My next article will be a tutorial on how to kill off your competition on YouTube by flooding competing YouTube channels with fake copyright claims, so that YouTube deletes them for “repeated copyright violations”. (kidding)
(If you have any thoughts, please share them in the comments section. It would be helpful if you could share this article to get the word out - if enough people take a stand against YouTube’s unfair practices, eventually they will be forced to improve them.)